In the ever-evolving landscape of California's cannabis market, carving out a niche and establishing a brand presence is no small feat. Yet, amidst the dizzying array of options, one company has managed to captivate both retailers and consumers alike, filling a void with its unique offerings and positioning itself as a frontrunner in the industry.

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Through technology, scale and industry experience, Elevate strives to provide consumers with important brands and products at the right price. Their cultivation and manufacturing operations are spread across two facilities: a state-of-the-art, 5-acre campus in Adelanto that houses indoor cultivation, processing and manufacturing as well as an indoor cultivation facility in Los Angeles. These operations, paired with top experts and executives, provide Elevate with extensive capabilities beyond anything currently seen in the cannabis landscape while also paving a new path for the California industry as a whole.

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Since its market debut last year, Elevate has already made a significant impact, boasting impressive results that underscore its growing influence in the California cannabis market. The company launched with two brands, Dizzies and Huxleys, and plans to roll out a continuation of their impressive portfolio throughout the coming months.

What sets Dizzies apart?

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The brand’s bold flavors, accessible pricing and throwback packaging design, appealing to a diverse demographic, particularly Gen Z, Zillennials, and trend-driven consumers who have an affinity for nostalgia. With products like infused ground flower, pre-rolls and infused gummies in enticing flavors like Lemonade, Strawberry Milkshake, and Grape Soda, Dizzies caters to those with a distinct need and desire for quality, fun cannabis products at affordable prices.

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But Dizzies isn't just about delivering exceptional products—it's also about fostering a community and redefining the cannabis experience on both sides. Through initiatives like the "pre-roll patrol," the team at Elevate is bringing attention to Dizzies by engaging both consumers and budtenders in new and exciting ways. Their commitment to budtender education and inclusion specifically ensures that those on the frontline are equipped with the knowledge and confidence to guide consumers towards the perfect product for their needs.

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Meanwhile, Huxleys, with its ethos of "You've Grown Up, Your Weed Has Too," is tapping into the burgeoning market of functional cannabis, offering safe and discreet products tailored to a wide range of consumers and ultimately designed to replace one’s medicine cabinet. From parents to athletes to seniors, Huxleys provides targeted solutions for everyday life, harnessing the power of minor cannabinoids like CBN and CBG to deliver precise and effective results. Its suite of easy-to-identify, effects-based products include gel capsules and gummies available in Energy, Happy, Sex and Sleep.

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